Opening the mansion for all to explore was a very exciting endeavor to undertake. A never ending closet with all of Barbie’s finest dresses, shoes, bags, and other nic-naks that you can pick and choose from. Dress Barbie and share out your masterpiece. Design, Vote, and LOVE your friends outfits. Compete in monthly outfit challenges and get global fashion recognition on the world stage.
Barbie WOW was one of the first Mattel sites to hit 1 MILLION visitors within the first month.